Launching Campaigns & Bid Adjustments

Drive Maximum Visibility and Sales With Data-Backed PPC Strategies

Launching a product on Amazon requires more than just listing it. To rank and scale, you need smartly designed advertising campaigns that put your product in front of the right buyers at the right time — and at the right cost. At EcomPearls, we specialize in creating high-converting launch campaigns and making precise bid adjustments that help your product achieve visibility, win clicks, and generate sales without wasting ad spend.

product research

Why Launch Campaigns Are Important

A powerful launch campaign does more than generate early sales — it establishes your product’s position in Amazon’s algorithm. Properly executed, launch campaigns:

  • Boost initial visibility and keyword ranking
  • Attract highly targeted buyers ready to purchase
  • Accelerate sales velocity and organic ranking
  • Provide valuable data for long-term PPC strategies

Tools & Techniques We Use

  • Helium10 & Jungle Scout
    For keyword and sales tracking to identify profitable opportunities.
  • Keepa
    For monitoring pricing patterns and analyzing historical product trends.
  • Amazon PPC Tools
    For gaining insights that shape effective and data-backed ad strategies.
  • Manual & Data-Driven Research
    Combining technology with human expertise for smarter decision-making.

Our Launch Campaign Process

  1. Keyword Targeting for Launch
    Using high-priority keywords from our research to build campaigns that maximize exposure.
  2. Campaign Structuring
    Creating Automatic, Manual, Sponsored Products, Sponsored Brands, and Sponsored Display campaigns to cover all angles.
  3. Budget Allocation
    Setting launch budgets strategically to balance aggressive visibility with controlled costs.
  4. Creative Optimization
    Ensuring ad creatives (titles, images, A+ content) are optimized to maximize click-through rate (CTR).