Why do you need a registered trademark on Amazon?

Having a registered trademark unlocks powerful tools that help protect your brand and grow your business on Amazon. With trademark registration, you gain access to Brand Registry, enabling A+ Enhanced Brand Content, Brand and Video Ads, and detailed Brand Analytics. You can also take control of your brand by removing unauthorized listings, preventing hijackers, and maintaining your brand integrity. A trademark is your first step to building a trusted and secure presence on Amazon.