Incremental indexing

Get SEO Phase 2 with Full Service Account Management.

In this phase, we optimize your backend search terms for your Amazon listings. Listing titles and bullet points are adjusted for additional keyword inclusions, and “pink” keywords are updated – words already in the title and bullets are removed to make room for additional indexing opportunities.

Title and bullet copy, pink keyword update

This SEO strategy builds on SEO Phase 1 and runs multiple phases for maximum indexing and keyword ranking. In this strategy, we slough off words already in the title or bullet points from the search term field.

We then find new keyword opportunities for indexing in the search term field. We also update the title and bullet points to clean them up for ideal keyword improvements.

Benefits of our service:

Carefully analyzed and selected keywords by SEO experts
Rank organically for your keywords overtime
Increase visibility for listings, leading to more clicks and sales
Years of knowledge and experience on your side

How it works: title optimization

Here’s an example of how we go about improving a listing’s title to be better optimized for SEO.

How do we optimize your search terms?
We start by auditing your search terms, then use Helium 10 to identify low value terms. Afterwards, we look for common misspellings, Spanish terms, and terms that relate to your item that aren’t in your copy content yet.

What are low-value search terms?
These are words that are already in the ASIN’s title, bullet points, or description and already indexed. Superfluous words are another example, which are words that may not be recognized such as “and”, “for”, “amazing”, “new”

Any repeated keywords are safely removed and replaced with new search terms.

Why is doing this important?
We have tested this technique with hundreds of clients, and there are significant increases in organic ranking once the search terms optimization is done. Better indexing and higher keyword rankings.

Organic ranking helps your search term results both on Amazon and in search engines off of Amazon such as Google.

This is a valuable exercise that can pay significant dividends in the medium to long term.

Original title

Jones New York Compact & Foldable Travel Umbrella – Perfect Size for Small Car Umbrella w/ Automatic Open/Close Feature – Heavy Duty, Lightweight, Weatherproof, Wind Resistant – 2 Pack (Magenta/Teal)

Optimized title:

Jones New York Elegant and Fashionable Women’s Folding Umbrella – Portable, Weatherproof, and Spacious – Professional Style Gear for Today’s Modern Women – 42” in Coverage – 2 Pack Set (Magenta/Teal)

Go beyond clicks - get results

Top Amazon sellers know the secret: smart PPC. Our Amazon experts target high-value shoppers with campaigns built for conversions, not just clicks. With data-backed strategies, every ad dollar you invest works harder to maximize visibility and boost your sales.