Launching Campaigns & Bid Adjustments
Drive Maximum Visibility and Sales With Data-Backed PPC Strategies
Launching a product on Amazon requires more than just listing it. To rank and scale, you need smartly designed advertising campaigns that put your product in front of the right buyers at the right time — and at the right cost.
At EcomPearls, we specialize in creating high-converting launch campaigns and making precise bid adjustments that help your product achieve visibility, win clicks, and generate sales without wasting ad spend.
Why Launch Campaigns Are Important
A powerful launch campaign does more than generate early sales — it establishes your product’s position in Amazon’s algorithm. Properly executed, launch campaigns:
Boost initial visibility and keyword ranking
Attract highly targeted buyers ready to purchase
Accelerate sales velocity and organic ranking
Provide valuable data for long-term PPC strategies
Tools & Techniques We Use
Helium10 & Jungle Scout → for keyword and sales tracking
Keepa & → for pricing and historical trends
Amazon PPC tools → for ad strategy insights
Manual & data-driven research → combining tech with real human insights
Our Launch Campaign Process
Keyword Targeting for Launch
Using high-priority keywords from our research to build campaigns that maximize exposure.
Campaign Structuring
Creating Automatic, Manual, Sponsored Products, Sponsored Brands, and Sponsored Display campaigns to cover all angles.
Budget Allocation
Setting launch budgets strategically to balance aggressive visibility with controlled costs.
Creative Optimization
Ensuring ad creatives (titles, images, A+ content) are optimized to maximize click-through rate (CTR).
Bid Adjustments: Maximizing ROI
Amazon PPC isn’t just about setting bids — it’s about constant fine-tuning. Our team continuously monitors and adjusts bids to:
Reduce wasted spend on underperforming keywords
Scale winning keywords with higher bids
Adjust placements (top of search, product pages) for maximum performance
Optimize for both ACoS (Advertising Cost of Sales) and TACoS (Total Advertising Cost of Sales)
