Brand Guidelines
Stand out with expert-crafted brand guidelines—starting at $2,000.
In a crowded marketplace, consistency is key. Our Amazon branding specialists develop custom brand guidelines that define your visual identity, tone of voice, and brand personality—building trust, boosting conversion, and setting your brand apart.
Align your brand voice and visuals with your mission, values, and target audience.
Create a memorable, cohesive presence across all listings, ads, and customer touchpoints.
Ensure every piece of communication reflects a polished, professional, and unified brand.
Let’s build a brand that customers instantly recognize and trust.
Amazon PPC Advertising
Sponsored Products
Increase visibility and drive product sales with Sponsored Product online ads that appear in Amazon search results and product pages.
Sponsored Brand campaign
Our Brand Campaign focuses exclusively on your brand terms, ensuring your listings appear at the top when customers search for your name. It’s a defensive advertising strategy designed to protect your brand space from competitors—not to drive incremental sales. With minimal spend, it reinforces your brand presence and keeps competitor ads out of your territory.
Competitor ASIN targeting
We target specific competitor ASINs to strategically place your product on their detail pages. While search terms often underperform in this placement, carefully chosen ASIN targeting can still drive valuable visibility and conversions. This approach allows your product to appear directly alongside top-performing competitor listings, giving you a chance to attract and convert their customers.
Video ads
Video ads are one of the hottest and most effective ad formats on Amazon right now. They capture attention quickly and drive high engagement, especially when professionally produced. We recommend 30-second videos that highlight your product’s key benefits. Brand Registry is required to run these ads, but the impact on visibility and conversions is well worth it.
Auto campaign
Auto campaigns are an effective way to discover new keyword opportunities that might have been missed in manual campaigns, with medium spend keywords selected by Amazon. Brand terms are excluded from these campaigns. The targeting is now split into four distinct areas: Substitutes, where your ad is shown to shoppers viewing similar products; Complements, where your ad appears alongside products that complement yours; Loose match, where your ad is displayed for search terms loosely related to your product; and Close match, where your ad targets shoppers using search terms closely related to your product.
Competitor Brand Term Targeting
Our Competitor Brand Campaign targets only competitor brand names, allowing us to capture attention from shoppers already searching for similar products. By strategically bidding on competitor terms, we increase visibility, attract new customers, and drive traffic away from rival listings—all while positioning your brand as a strong alternative.
Defensive ASIN targeting campaign
We target ASINs from your own catalog to display ads on your product detail pages. This defensive strategy prevents competitors from gaining visibility on your listings while promoting other items in your catalog. It helps increase conversions by cross-selling and can lead to additional splash sales, all while keeping your brand ecosystem intact.
Sponsored display
Sponsored Display ads are a powerful way to stay in front of your audience. They allow you to retarget shoppers who viewed your products, re-engage past purchasers, and display your ads on competitor ASINs and within relevant categories. This helps boost visibility, drive conversions, and keep your brand top of mind throughout the customer journey.
Manual campaign
Manual campaigns are highly effective when ad groups are segmented to target specific keywords, resulting in better spend allocation and higher sales. All keywords are carefully selected, ensuring each one is relevant and optimized for performance. We use bid modifiers to increase bids for top-of-search placements, enhancing visibility where it counts. Testing has shown that using fewer than 50 keywords in a manual campaign is more effective than loading it with hundreds, allowing for better focus and optimized performance.
What Are Brand Guidelines?
Brand guidelines are the foundation of your brand’s identity. They serve as a rulebook for how your brand looks, feels, and speaks—ensuring consistency across every customer touchpoint, from Amazon listings to social media and beyond.
Logo Usage – Clear standards for placement, sizing, spacing, and acceptable variations to protect logo integrity.
Color Palette – Defined primary and secondary colors with hex codes to maintain visual harmony across platforms.
Typography – Recommended fonts and formatting for headlines, body copy, and captions to ensure a cohesive voice.
Imagery Style – Guidelines for photography, illustrations, and graphic styles that align with your brand personality.
Voice & Tone – Rules for the language, tone, and messaging that reflect your brand’s personality and connect with your audience.
Explore our Essential or Premium Brand Guidelines packages to start building a standout brand experience.
Amazon SEO
Optimizing your product listings for search is essential for getting discovered on Amazon—and we’ve mastered the process. With years of hands-on experience and data-driven insights, our team knows exactly how to implement keywords that convert and strategies that drive ranking.
Proven Experience – Decades of combined Amazon SEO know-how allows us to treat optimization like a science.
4-Phase SEO Plan – A step-by-step strategy tailored to push your listings to page one and keep them there.
Keyword & Competitor Research – We uncover the highest-opportunity keywords and benchmark your competition to find your edge.
Smart Keyword Selection – We target the keywords that bring traffic and convert shoppers into buyers.
Continuous Rank Tracking – Ongoing performance monitoring ensures we adapt and improve over time.
Let us help your products rise to the top—drive visibility and sales with expert Amazon SEO.
Amazon Design
Catch eyes, drive clicks, and convert browsers into buyers with our expert Amazon design services. In a crowded marketplace, visuals can make or break your success—and we specialize in creating content that stops the scroll.
Brand Storefront – Turn your storefront into a shoppable experience that highlights your full product lineup and keeps customers exploring.
Enhanced Brand Content (A+) – Tell your product’s story through rich visuals and layout-driven content that boosts conversions.
Brand Story – Humanize your brand and connect emotionally with shoppers by sharing your mission, values, and journey.
Main Image CTR Hack – Optimize your hero image with smart visual tactics to instantly increase clicks and visibility.
Listing Images – Showcase your product’s features, benefits, and lifestyle use cases through professionally designed listing images.
Level up your brand’s visual presence—partner with us for impactful Amazon design that converts.
Amazon PPC management
Take your PPC campaigns to the next level and watch your sales grow. Contact us today to maximize the effectiveness of your PPC strategy with our comprehensive Amazon account management services. Our team will help you achieve measurable results that significantly impact your brand’s success.
