The Amazon Brand Registry’s main goal is to help brand owners stop people from copying their trademarks and protect their creative work. If you own your trademark and sell things on amazon while being part of this Program you get special benefits!  

One big perk is that you get to control all the information about your products, like their pictures and descriptions. Usually, when many people sell the same thing on Amazon, there’s just one page for it. But if you’re in the Brand Registry, you get to decide what goes on that page.

Amazon also helps you protect your brand by keeping an eye out for copycats. They call this “Proactive Brand Protection.” If they spot something fishy, they’ll take it down.

Plus, Amazon gives you tools to find and report folks who are stealing your trademark. You can use these tools to search for fake products, both with words and pictures. And if you find someone breaking the rules, you can report them easily.